Announcing: Presia Ag Insights

Announcing: Presia Ag Insights

McCain Foods Continues to Drive Innovation in Agriculture with Launch of Presia Ag Insights

New business unit will support food companies, landowners and farmers foster on-farm resilience and support the adoption of regenerative agricultural practices.

Toronto, ON (November 28, 2023) – Continuing its commitment to drive innovation and advance new technologies in agriculture, McCain Foods is proud to announce the launch of Presia Ag Insights (“Presia”). A newly formed business unit wholly owned by McCain, Presia is the result of a decade of collaboration to develop digital technologies, supporting farmers in building resiliency within their operations.

With Presia, farmers and crop-sourcing partners can better evaluate and predict crop yields, optimize harvest timing and enhance on-farm sustainability practices. Specializing in satellite-based, data-driven intelligence that can transform the way we understand crop growth, Presia will accelerate the future of farming and foster the monitoring and adoption of regenerative agricultural practices by stakeholders across the agriculture sector.

“Launching Presia advances McCain’s innovative agriculture agenda, providing an opportunity to build off the expertise we have developed in potatoes to offer leading capabilities to other food businesses and farmers,” says Peter Dawe, Chief Growth and Strategy Officer at McCain Foods. “It is driving data intelligence that is helping us change the way we grow a potato.”

Presia is the evolution of McCain’s acquisition of the predictive crop portfolio from Resson in 2022. That portfolio includes vision-intelligence-based technologies that better leverage field data and satellite imagery to assess more accurately the status of a potato crop. The Resson team that managed the predictive crop intelligence portfolio joined McCain in June 2022; over the past year, the team — and product — has continued to evolve and is excited to launch under the Presia banner.

“Presia supports our farmer and crop-sourcing partners in building resiliency within their operations and strengthening decision-making capabilities through the use of satellite imaging and machine learning,” says Tyler Hennick, Managing Director of Presia. “We are proud to offer existing and new customers more frequent and accurate readings on their in-season crop performance within and across entire fields and regions.”

Based in Ontario and Eastern Canada, the Presia team is comprised primarily of data scientists and software developers, with nearly a decade of experience working with crop-monitoring technologies on potatoes.

The insights from Presia’s data and models will help its customers better manage their crops, support earlier yield estimates with greater accuracy, and improve crop monitoring and sampling efficiency. While the focus is currently on potatoes, Presia’s data and models could be expanded to other crops in the future.

“We are focused initially on measuring plant health, supporting crop quality, and tracking regenerative agriculture practices. This expertise has been built within potato with plans to support similar insights in other specialty crops,” says Mr. Hennick. “We are getting more data on region and variety-specific nuances to inform our modelling and can work with our partners to measure the indicators that matter to them most.”

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About McCain Foods (Canada)

McCain Foods (Canada) is the Canadian division of McCain Foods Limited, an international leader in the frozen food industry. McCain Foods is the world’s largest manufacturer of frozen potato specialties, and also produces other quality products such as appetizers, vegetables and desserts that can be found in restaurants and retail stores in more than 160 countries around the world. In Canada, the company has seven production facilities with approximately 2,400 employees and, in addition to its famous French fries and potato specialties, makes frozen desserts, snacks and appetizers.

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Presia will be at Potato Expo 2024

Presia will be at Potato Expo 2024

We are excited to be attending Potato Expo 2024, hosted by the National Potato Council.

Presia will be sending several representatives to the Expo to keep up-to-date on the latest trends in the North American potato industry and meet organizations from across the space. Our representatives will often be found at the McCain booth with a live demo of our insights product in-hand.


About Potato Expo 2024

The Potato Expo 2024 is where the potato community will gather to reconnect, collaborate and join together in moving the industry forward— live in Austin, Texas! 

The Potato Expo, the largest conference and trade show for the potato industry, has always been the place where growers, suppliers and industry experts come together to connect, grow and share ideas.

More about this conference here >

Presia Ag Insights Overview

Presia Ag Insights Overview

Presia is a predictive crop intelligence service that helps you make more informed agriculture decisions. We harness the power of satellite, weather, and on-farm data to empower strong crop management decisions. Built off of a decade of experience monitoring over 500,000 acres of potato and other specialty crop farmland across 5 continents, Presia’s analytics can help you build stronger resilience and competitiveness.

We help customers achieve agricultural excellence through the use of proprietary predictive models, designed to enhance your understanding of crop health, optimize harvest schedules, and advocate for sustainable practices. Our insights, tailored to your unique needs, are available at region-, field-, and pixel-levels, ensuring you receive comprehensive intelligence. Embracing innovation, we also offer custom model development, utilizing your data to create solutions perfectly aligned with your crop varieties and growing conditions.

We work closely with you to understand your needs and build a solution that addresses your blind spots. With an understanding of what metrics you would like to track and baseline information about your specific fields, we leverage third-party data and our data science expertise to generate insight. We remain flexible to build outputs – from spreadsheets to dashboards – that work with your existing decision-making processes.

We envision a future where data-driven intelligence can provide growers, agronomists, and others in the agriculture space with more certainty and resilience in an ever-changing landscape. We believe that the combination of agronomy expertise, data science rigour, and remote sensing technologies can support decisions that improve profitability and environmental sustainability.